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Are GPUs the ultimate power up for your business?

20 May 2024
Are GPUs the ultimate power up for your business?

Anyone who has spent time playing an old-fashioned platform game like Super Mario, Sonic or Donkey Kong knows that one of the best ways to beat the game is to always keep an eye out for where the next power up is coming from. Whether it’s a shield, a speed boost or some sort of new weapon, it can make the difference by giving you the edge.

In a lot of ways, business is no different. If you can find a way to get the edge on your competitors, it can mean the difference between a successful quarter and a disappointing bottom line. With that in mind, businesses across all industries are constantly seeking ways to enhance their operations and stay competitive.

One technology that has proven instrumental in achieving these goals is the graphics processing unit, or GPU. Fittingly, given my intro, this tech was originally designed to handle computer graphics and image processing, but GPUs have evolved to become one of the most powerful tools in computing technology, offering significant benefits beyond just graphic rendering.

What is a GPU and how does it work?

To get specific about it, a GPU is a specialised electronic circuit designed to rapidly manipulate and alter memory to accelerate the creation of images. Unlike central processing units (CPUs), which are designed to handle a wide range of tasks, GPUs are built with thousands of smaller, more efficient cores designed for multitasking and handling complex simultaneous computations. This makes them incredibly effective for processing large blocks of data in parallel. And while this kind of task didn’t used to be a regular requirement for businesses, with the explosion in use of artificial intelligence, it is now a much more common.

What are GPUs good at?

Speed and efficiency

One of the major advantages of using a GPU is its ability to significantly speed up processing times for complex computations. This is particularly beneficial in fields like data analysis, financial modelling and scientific research where handling massive datasets is part of the daily routine. For example, a financial service provider using GPUs can process complex, time-sensitive transactions in milliseconds, a task that would take much longer with traditional CPUs.

Artificial intelligence and machine learning

GPUs are pivotal in powering AI and ML models, providing the necessary processing power to handle the vast amount of data these technologies require. Retailers, for instance, utilise GPUs to analyse consumer behaviour, optimise inventory, and personalise shopping experiences, which can lead to enhanced customer satisfaction and increased sales.

Graphics and video processing

In creative industries such as digital content creation, video production, and graphic design, GPUs accelerate rendering times, enabling artists and designers to create their visuals more quickly and more efficiently. This results in faster project completions and gives businesses the ability to handle more projects simultaneously.

What to consider when making your choice

Like a lot of technology, there is an almost unlimited choice when it comes to selecting which GPU is best for your business. It’s a choice that can feel bamboozling, so it’s important to consider the specific needs of your business:

Performance requirements: Assess the level of processing power your business requires.
Software compatibility: Ensure the GPU is compatible with the software applications your business already uses.
Budget constraints: Consider refurbished GPUs, which can provide the same performance at a fraction of the cost of new models.

Making the right choice for your business

The adoption of GPUs can drastically transform business operations, providing a competitive edge through enhanced speed, efficiency and a broader range of capabilities. Whether it’s speeding up data processes, powering AI solutions, or improving graphical content, GPUs offer a versatile and cost-effective solution for businesses looking to thrive in the digital age.

By choosing the right GPU, particularly refurbished models bought from trusted suppliers, businesses can enjoy the benefits of advanced technology without overstretching budgets.

If you’d like to find out more about how we can help you find the right GPU for your business, then please do get in touch – we'd love to hear from you.

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